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Making A Difference
It's the business of word of mouth. And, whether it or not, you are already
in it--you just aren't getting paid for it. Let's face it,
when you tell a friend that they have to go see a new movie, and
they do, does the director or studio send you a commission check
for your referral? When you recommend a great restaurant to
a friend and they go there on your recommendation, do you get your
next meal free?
Owning your own direct selling business allows you to capitalize
on something you already do and take advantage of one of the
best-kept secrets of the wealthy: passive or
residual wealth. To understand this concept, look at
the example of a writer. They work incredibly hard for a short
time, then sit back and collect the royalties. It's usually
a small percentage of the sales price or a fixed price per book
or ticket sold.
It is a business
- The direct selling business model has been around for more
than 100 years.
- It generates almost $30 billion per year in revenue in the
US alone and more than $100 billion worldwide.
- You have no employees
- You have no payroll
- You have no storefront rent
- You have no fixed territories
Direct selling is an industry with mass appeal and with unlimited
possibilities. Housewives who've never been in business
before; college students who never thought of being in their own
business; retirees who have worked for a salary all their lives
and then got into their own business; and businesspeople who find
that, this is a better business than what they've been doing--these
are just a few examples of the lives that have
been changed by the business model.
Without the headaches of traditional business ownership--no employees,
payroll, storefront rent or fixed territories--the direct selling
industry is a simple business opportunity. And that business
opportunity is open to everyone regardless of education, economic
background or ethnicity. In the same way a traditional
franchise offers a turnkey opportunity--direct selling companies
do the same. It's a "ready-made" business, complete
with products, services, policies and procedures and training--all
at a fraction of the investment for a standard franchise or a traditional
start-up business.
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