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Changing Lives
Direct selling is based on a simple concept that
advertising executives and Hollywood producers
have used for decades: nothing sells a product or
service better than word of mouth. How many
times have you seen a movie, liked it, and then
told friend to go see it? Now imagine if the
studio that the film sent you a check for your
recommendation--sounds pretty good..Well, that's
essentially the concept behind direct selling.
Instead of employing a separate sales force,
direct selling companies compensate the people who
use, love, and enthusiastically recommend their
product or service.
Today's direct selling distributors--also called
representatives, associates or independent
business owners--tell customers, typically people
they know, about products and services that can
improve the quality of their lives during the
course of everyday, normal conversations.
"How did you lose weight?" "What
lipstick are you wearing?" These person-to-person conversations
might take place at home, at work or at a coffee
shop. And you don't have to be an
experienced salesperson to make money if what
you're selling is a product you use and believe
in.
In this age of information overkill, we quite
often tune out the barrage of media messages that
overwhelm us on a daily basis. But we still and
always will trust our friends and families and
their word of mouth recommendations--and that's
the power of direct selling. "What works is
delivering personal, relevant messages to people
who care about something remarkable." Direct
selling is the best way to do this.
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